Spotlight

A Case Study

In 2013, after extensive research and building upon my experience developing Signage & Wayfinding Systems for hospitals and schools, I designed a hypothetical system using an actual Senior Living Community in New Jersey as a template. I presentation my findings and the resulting system in a seminar at the 2013 LeadingAge Conference.

Targeted Marketing Campaign

Developed a multi-part campaign to help legacy clients find opportunities hidden in the challenges they face in a difficult economic environment. It was also designed to bring attention to the firms process of consensus building, collaboration and client advocacy. 

Experiential Graphics for Learning

A project of great success to this school and its mission, it is best exemplified by the transformation of the entrance... a portal into the world of learning, children enter the school through a giant bookcase featuring titles from their assigned summer reading lists. The walls of the corridors are filled with fantastical landscapes to foster an imaginative learning environment.